Multiple slugs for the same page

  • Hello all,

    I am fairly new to WordPress and I have a question to which I can’t seem to find an answer on the forums. It’s partly about WordPress and partly about SEO, so I don’t know if I’m at the right place here.

    I am developing a website that aims at alcoholic beverages . A number of spirits are less important than others and to avoid cluttering up the menu structure of the website with pages that have less to talk about, we have collected those spirits on a single page named “Other spirits” and given that page the appropriate slug “other-spirits” .

    Included in this “other spirits” page are cognac, tequila, vodka/wodka, armagnac, port, and some others .

    Now the question is: can we create extra “slugs” for this “other spirits” page, for instance one with “/cognac”, another one with “/tequila”, another one with “/wodka”, etc. so that our “other spirits” is not only accessible via website.com/other-spirits, but also via website.com/tequila, website.com/cognac, … I’d rather not duplicate the same page and update the slug on each on of those copies, because that would take too much time and effort, should the content on those pages be updated.

    I know there’s the possibility of creating 301 redirects for all those aliases, Yoast SEO has an option for that, but then I assume I have to include them manually in the sitemap for Google to even notice them? And that way I can’t alter the page title to put more focus on that particular brand of spirit. And finally, I don’t know if Google likes me for adding 301 redirects to its index.

    This brings me to a second question. We have noticed that customers are google-searching broad terms like “drink center <town>”, where <town> is not where we are located, but an adjacent town a few miles out . It would benefit us to score higher in these search results, as customers are generally willing enough to travel to the next town (our town). But I’m reluctant to create separate landing pages because of maintenance. As an alternative, I’m, once again, thinking about custom slugs, for instance /buy-giftpacks-<town1> , /buy-giftpacks-<town2> , etc. and updating the title and maybe the first line of the body with the appropriate city name .

    So, to wrap things up: I wonder what the best approach would be to keep duplicate pages to a minimum, while still having multiple slugs for each page and, preferably, a dynamic page title on each page . Is that something that is achievable with a plugin, or should I refrain from this plan altogether because it will negatively influence my SEO score ?

    I thank you for your time and efforts.

    Best regards,
    Maarten

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    should I refrain from this plan altogether because it will negatively influence my SEO score ?

    Yes, you should refrain from all the manipulation that you described. Google reads your whole page, not just the URL. You would be damaging your rankings by making multiple addresses point to the same content (duplicate content issue). You don’t have to highlight or focus on particular keywords in a “landing page”. The Google spider reads them all the same. Just use the terms in normal human fashion, like “Our shop is close to x-town, y-town, and z-town. Come get your cognac, port, etc.” And put your address in the footer, so it is on every page. Google will correlate it.
    Write for humans, the machines will score you higher for it.

    Thread Starter mcuypers

    (@mcuypers)

    Hi Joy,

    Thanks for your feedback, I appreciate it.

Viewing 3 replies - 1 through 3 (of 3 total)
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