Missing UTMs in Order > Order Attribution

  • Hello,

    Having UTM parameters visible in the orders page is very useful. The problem is that we are limited to the following UTM parameters on the orders page now (Source Type, Campaign, Source, Medium, Device Type, Page Views).

    It would be extremely useful to be able see more UTM parameters – most importantly the term parameter, which would show us which keywords actually drive conversions.

    For example, the term parameter is being collected via our ads, however it is not displayed in the WooCommerce Order Attribution. We can only see the term parameter when exporting all orders and checking the _wc_order_attribution_utm_term column in our CSV.

    Is there any way now to add more UTM parameters to be displayed on the Orders page? At least the term parameter?

    P.S.: I’ve noticed another thread of asking for this, but it seems like there was a misscomunication problem and the WooCommerce team didn’t understand the request. I hope I managed to be clearer.

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Support shahzeen(woo-hc)

    (@shahzeenfarooq)

    Hi there!

    Thanks for reaching out and for sharing those details. I can definitely see how having additional UTM parameters, especially the term parameter, visible directly on the Orders page would be beneficial for tracking and optimizing your ad performance.

    At the moment, the WooCommerce Order Attribution feature supports displaying a limited set of UTM parameters, including Source Type, Campaign, Source, Medium, Device Type, and Page Views. Unfortunately, there is no built-in setting to add or customize which UTM parameters are displayed directly in the Orders list.

    In order to display additional UTM parameters, you would need to apply some customization. However, please note that custom development falls outside the scope of our support. I can recommend?WooExperts?and?Codeable.io?as options for getting professional help. Alternatively, you can also ask your development questions in the??WooCommerce Community Slack?as custom code falls outside our usual?scope of support.

    Thread Starter Vlad.C

    (@vladc-1)

    I understand. Just wanted to check. I can code it myself.

    However, would be great to have it as a feature for the future. Hopefully, you can put it on the roadmap.

    Thanks a lot for your consideration!

    Plugin Support shahzeen(woo-hc)

    (@shahzeenfarooq)

    Hi there,

    Thanks for your understanding — it’s great to hear you’re able to code it yourself!

    I also wanted to let you know that a feature request has already been submitted for this functionality:

    ?? https://woocommerce.com/feature-request/utm-term-and-content-in-order-attribution-tracking/

    I’d highly recommend heading over to that page and adding your vote and any additional comments you’d like to share. This helps our development team better understand the demand and use cases for features like this.

    Thank you

Viewing 3 replies - 1 through 3 (of 3 total)
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