Merging woocommerce with existing WordPress blog?

New to the plugin, but I was curious is there any way to automatically set my WordPress blog to update as new products are created in woo? I’m aware of the shortcodes, but was curious if I can auto set it to post to my blog. The shortcode method is cool, but I wanna stray away from having duplicate posts on my site. I’ve scoured the web and can’t find a working solution, any help is greatly appreciated.