Link text to image

Try this:
https://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_target

But I want to write the word ′article′ and then make it link to an image or pdf file that is not on the internet yet. And I only want that image to be found by clicking on ′article′.
That does work different, I think?

If you know the url to the image select the text you want and click the link button.
https://en-support.files.wordpress.com/2008/12/links-visual-view.png?w=600&h=142