Link in sidebar

This should be easy, but i just can’t work it out.

I want to be able to put a link in a sidebar (making it look like a normal page link) but take it straight to a page in my store. For instance the page is Skin Care Products – they click on the link which takes them straight to the products in my store.

I’m thinking there must be two ways of doing this, first putting in a widget that will allow me to put text in with a link.

or

creating a page which is forwarded instantaneously to my store page (this sounds easier).

suggestions appreciated.

Thakns