Landing Page as Inner Page

I’m trying to replicate the landing page to my inner pages but want to be able to use different hero images. How can I do this? I like how the text can overlay over the hero image on the landing page but I haven’t been able to replicate it on the inner pages. If this is not possible, is there a way to:
1) create a line break on the inner page title
2) add a unique tagline below the page title for each new inner page