@sandeld, we appreciate the follow-up. We agree with your thoughts on improving capabilities for the plugin and we’re actively pursuing numerous feature enhancements.
Merge field mapping is on our radar, and we’re researching the best way forward with the plugin. For us, we have to consider many aspects of development and customer use-case scenarios; sometimes that means that features are slower to be released than others. If your need for custom mapping is urgent, you may be able to find a 3rd party developer to help you out with customizing the plugin for your needs.
In the interim, the e-commerce data we’re syncing for your website can be used for manual campaigns and automations such as abandoned carts, product recommendations, order notifications and much more. Thanks again for relaying your opinions, rest assured they are noted and we look forward to introducing new features that will align better with your business goals.