Is there much of a difference for SEO in NOT having /product/ in the URL?

Hi @diogozequini,

I understand your concern, but excluding all the elements you mentioned would make it impossible for users to navigate other parts of your website.

To explain further, if every part of your site only used the domain and folder location, such as example.com/my-product-1, it would be difficult to properly organize your content. For instance, if you have a product called “My Product 1,” and also a page, category, or post with the same name, they would all share the same URL, which could cause conflicts.

However, structuring URLs like example.com/product/my-product-1 or example.com/category/my-product-1 helps distinguish between different content types, such as products, categories, pages, and posts, even if they have the same name. Removing these structure elements would mean you need to keep track of every page, post, and product you’ve created and ensure their names are unique.

While this may be manageable for small websites, it’s impractical for larger sites with years of content, hundreds of products, pages, and posts.

Having /product, /Category, etc by no means impact SEO negatively in fact it helps indexing bots to understand the structure of your site better.

I hope this clears things up! Let me know if you have any more questions.

Hello! First of all, I would like to thank you, but I have some other questions.

Mainly about this point “Having /product, /Category, etc by no means impact SEO negatively in fact it helps indexing bots to understand the structure of your site better.”

Doesn’t this really get in the way? Because everything I’ve researched about SEO and such says the opposite.

That the URL should be clean and only contain the keywords for that page, and that repeating the same word in all URLs, such as “product”, is very negative because it can be considered a type of spam.

Hi @diogozequini

Doesn’t this really get in the way? Because everything I’ve researched about SEO and such says the opposite.

That the URL should be clean and only contain the keywords for that page, and that repeating the same word in all URLs, such as “product”, is very negative because it can be considered a type of spam.

Thanks for the reply and I understand where you’re coming from. While it’s true that clean URLs with relevant keywords can be beneficial, structure is also important. Including “/product” or “/category” in the URL helps search engines understand your site’s layout and the content’s purpose. For for instance something like this a good structure: https://example.com/product/your-product-with-keywords

It’s not seen as spam since it’s a common practice in organizing content, think of it as a signpost that tells search search engine bots each page’s role on your site. Hope that clears things up a bit! ??