Is my tagline affecting SEO?

  • After 2 years running a small local business I’m revisiting my website design for SEO as I don’t rank well in google for the search terms most used for my industry and location. I’ve been researching SEO and need to fix the obvious page titles, img alt etc but I want to know how to best use the tagline.

    Currently I use the most common search terms in my tagline. Because the tagline appears on every page as a <H> I’m concerned that all my pages are fighting each other for the same keyword ranking.

    Would I be better using “non” search terms in my tagline and use <H1-3> in my content for each search term on individual pages?

    Or is there a way to have a different tagline for each page so I can use different keywords to rank better for a variety of keywords on different pages?

    This is my website

Viewing 3 replies - 1 through 3 (of 3 total)

  • Hi,
    This forum is for Customizr theme related support.
    There are lots of SEO guides online. Reading them might help.
    Thanks

    Thread Starter riley454

    (@riley454)

    Thanks for your advice Menaka.

    This is relating to the Customizr theme where the tagline is shown on every page in the header of my website where some other themes do not. Whilst I am referring to SEO, my enquiry is how to make the best use of the tagline in my Customizr theme.

    Should I avoid using the tagline for conflicting SEO terms or is there some coding I can use in my child theme to have a different tagline on each page?

    Thanks for your patience!
    If you want to display different tags for different pages, you can do it by adding this code to your child theme’s functions.php..

    Ensure that you use the post id of your post (Change 174).

    Add more “if” blocks for the various taglines….

    add_filter ('tc_tagline_text','get_tagline_for_this_page');
function get_tagline_for_this_page($content) {
   //ADD as many ifs as you want
   if (get_the_ID() == 174) { //CHANGE THE POST ID TO SUIT YOUR NEED
     return "i am a different tag";
  } 

  return $content;
}
Viewing 3 replies - 1 through 3 (of 3 total)
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