Hi Gerdski,
There are various ways to go about this, each with their own pro’s and con’s depending on your use case and requirements…
Use our e-commerce integration
Our Premium plugin comes with e-commerce integration that lets you send your WooCommerce orders to MailChimp.
You can then use this data to segment your list into two groups.
– Customer that purchased product X (in the last year)
– Customer that purchased product Y
– Customers that not pu…. etc.
Here’s some more info: https://mc4wp.com/kb/what-is-ecommerce360/
Use our MailChimp User Sync add-on
Our MailChimp User Sync add-on allows you to synchronize your WordPress userbase with a selected MailChimp list.
This allows you to synchronize your users, optionally sending more data like their user role or something custom based on what they purchased (you’ll need code for the last part).
This’ll probably work well with some of the available memberships plugin out there.
Use WooCommerce subscriptions
Our plugin already allows you to subscribe people to your MailChimp list during WooCommerce checkout.
Then, you can hook into their “subscription activated” and “subscription stopped” hooks to modify or delete the subscriber from MailChimp whenever that happens. This will again need custom code.
I hope this helps you get going. The first option is plug & play, but requires a little more set-up if you want to use subscriptions that can be cancelled etc.