Integrating Pardot with Complianz

Hi @uisneach,

The plugin currently does not have a built-in integration with Pardot.

If I take a quick look at the article, it seems that you should be able to implement the same steps as mentioned there; but replace the Firing Triggers for the tags that should fire on ‘opt-in’ and on ‘opt-out’ with the respective Complianz variables (see “Firing Tags based on Consent” in this article, which allows you to import the variables in GTM directly).

Allowing you to create triggers with the logic that you require for these Pardot tags to fire. An example would be;

– A Page View trigger that fires if the cookie cmplz_functional contains allow, and the cookie cmplz_saved_categories does not contain statistics. (Functional, but no Statistics consent; so fire opt-out tag).

– A Page View trigger that fires if the cookie cmplz_functional contains allow, and the cookie cmplz_saved_categories contains statistics. (Functional + Statistics consent, so fire opt-in tag)

Hope this helps you along the way with creating the desired Pardot tracking set-up.

Kind regards, Jarno

Another possibility would be to fire a “Custom HTML” tag in GTM, and it fire on “All pages” so that it’s always there (also without consent).

And then use some JavaScript to determine if there is consent for Marketing at the moment when the “status changes” in Complianz, in other words: check if there’s Marketing consent (or not) each time the user makes a choice in the banner (i.e. consenting to a category, or revoking consent), and fire the required Pardot code based on that.

For example:

<script data-category="functional" type="text/javascript">

document.addEventListener('cmplz_status_change', function (e) {

    if (e.detail.category === 'marketing' && e.detail.value === 'allow') {  

      console.log("marketing allowed");

      /* Pardot code that should fire on marketing consent goes here */

    } else if (e.detail.category === 'marketing' && e.detail.value === 'deny') {

      console.log("marketing revoked");

       /* Pardot code that should fire after revoking Marketing consent goes here */   

    }

});

</script>

Kind regards, Jarno

Thank you for these detailed ideas to try – much appreciated!