Instant Articles for WP doesn't pass Page Title to Google Analytics
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It’s taken me a while to track this one down, but I think I’m finally onto something.
Since we started using this plugin, we’ve seen a huge increase in the ‘Page Title’ Google Analytics dimension value ‘(not set).’ This can be difficult as many reports are built using Page Title, meaning it appears articles have less pageviews than they do, since those pageviews are locked in the (not set) black box.
Looking at the Google Analytics Page Tracking reference, GA gets the Page Title dimension value from document.Title in HTML, or ‘<head><title>…</title></head>
Finally I’ve realize that the FBIA for WP plugin doesn’t pass a <title> characteristic in the <head>, the only title appears as an <H1> in the body. No matter what you try to hack in the GA tracking code, since there’s no <title> in the <head> section, Google Analytics can’t find the title, so it appears as (not set).
Plugin Developer: Is it possible to update this plugin so that a <title> value based on the title of the article is placed in the <head> of the Instant Article? Even though Facebook wouldn’t know what to do with it, I think it would solve this issue.
Thanks in advance, hopefully this helps others with this problem from tearing their hair out.
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