Indespensible, even if you don’t think you need it (cuz you do).

I bought the Pro plugin a while back to organize all the different types of images that I was uploading, and it worked straight out of the box. Super, worth it. Then, over time, they just kept improving it and adding features. The plugin UI got slicker and more capable to the point where I was impressed by the sophistication of the programming itself. If you know anything about how WordPress works under the hood, then you know it’s a bloated Frankenstein patchwork. So the fact that these guys were able to create functionality that integrates like it came from Automattic themselves (or, frankly, better than that), is outstanding. Highly recommended.