Importance of ‘Checklist Points’ for search value

In addition to that the checklist tells me to ‘increase my video resolution to at least 480p. It is in 720 and looks crispy clear scaled down to a quarter of a smart phone screen, see video for clarification: https://www.awesomescreenshot.com/video/5576884?key=b7d8c9f20ea5dd47553ce9c0d566ac58

So how does that affect my seo when the checklist notifies me?
I pray only the ‘priority’ section of the checklist is important enough to strictly follow.

Thank you,

ER

• This reply was modified 3 years, 1 month ago by emilrueh.

Hi there,

Thanks for this great question!

At Google, we recommend following certain best practices for creating Web Stories. There’s also a related Web Stories content policy that covers things like not allowing text-heavy stories and low quality images and video assets that are stretched out or pixelated to the point that the viewer’s experience is negatively impacted.

If you follow this advice, your stories will be eligible to surface in places like Google Search or the stories carousel on Google Discover.

With that in mind, the checklist in the editor is our way of bringing these best practices directly to you while you are creating your stories. Just so you don’t have to learn about them after you’ve already published them. In short, it’s just some additional help.

That said, some of the checklist recommendations may be a bit more strict or different from the documentation linked to above. That’s why they are separated into different categories: Priority, Design, Accessibility.

Priority items are must haves, but some other checks can be taken more as rules of thumb. And sometimes the checks and especially their explanations are also not perfect and will be tweaked over time.

As for your two specific examples:

• It should be fine if not every page has 100 characters on it. What you should definitely avoid is too much text on a page (thus the best practice of having < 280 characters on a page).
• The two portrait photos are 200x230px in size. But in the story they’re displayed at around 239x239px. So The images are a bit too small, making them appear pixelated. Ideally use a 2x version of the images, so 500x500px so they appear more crisp.

And regarding SEO: The same SEO best practices for web pages also apply to Web Stories. A Web Story is still a web page.

> In addition to that the checklist tells me to ‘increase my video resolution to at least 480p.

I think the description for this check is not very clear. But it also sounds like a bug. We’ll take a look at this one.

Just checked the video in your story and it indeed seems smaller than the recommended size.

The recommendation is 480p resolution, which means 852×480px.

720p resolution would be 1280x720px.

But your video is “just” 720x406px in size.

That said, the video size on the page is rather small, so it should be OK like this in your case. I’ll try to see whether we can make this more clear in the checklist though.

Thank you, will look into it and close the topic once no questions remain.

Thank you, will check the checklist and pray for quick fixes of the bugs, closed!

Thank you, it was useful content, I also used this feature for my site (???)