Less than 2% of users pay for EWWW, which means over 500,000 sites derive value from the free version. And count yourself lucky, 15% is above average for lossless compression, even on the paid version.
Also, I think it’s interesting that over 700,000 sites are using the free version of WP Smush, which achieves the same compression as the free version of EWWW IO, is slower, and has restrictive file-size limits. But they continue to use it, so apparently, for most folks, free is good enough.
In either case, these plugins don’t write themselves, they cost a lot of money and time to develop and improve. EWWW I.O. represents years of development, and there are times I struggle with the idea of keeping the free version free. The ONLY reason I keep it free is that I want to help everyone make their sites faster, not just those who can afford it. If you don’t think it’s worthwhile, you’re free to go find someone else that will work for free.
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This reply was modified 7 years, 10 months ago by
nosilver4u. Reason: additional thoughts