Ideas & feature requests for the best paywall

Hi Jeremy,

I’m a sociologist by education and focus on psychology as personal passion and for my work.
Recently I’m getting deep into psychology applied to business, here are a few ideas for you to improve conversions and make your customers happier and more successful:

1. Make one option stand out:

https://www.screencast.com/t/4izKGaQrm

It focuses attention on one option and it provides a “social reinforcement” that most others also choose that option.

2. Make one single button:

Right now there is some sort of cannibalization going on.
The call to action should be one.

3. Make plan font size big and price smaller:

https://www.screencast.com/t/AuEQusrN5xJg

People perceive differences not just rationally and numerically but visually as well (possibly more visually than rationally).

Making the plan name bigger / brighter and the price smaller will make our value stand ou.

4. Remove “every month”:

https://www.screencast.com/t/KFsdZ2rj

“every month” sounds like an exacting taxman infringe on our financial privacy.
Write instead with this format X/month

5. Make the currency smaller:

https://www.screencast.com/t/1s5mrsgp9lkF

The “pain to pay” is an important effect that stop people from payin and we associate it with currency simbols.
Remove the currency sign altogether or make it smaller.