I can’t get some taqgs to fire

Hi,

You have installed a Google Analytics tracking code into your site next to the GA tracking code firing from your Google Tag Manager container. This fires the pageview hit twice which creates a very low bounce rate for GA reports.
You should remove the manually added Google Analytics tracking code.

As for the missing product click data: your theme seems to be missing some key elements in the background that should be derived from the official Storefront theme. Please check this page with your theme dev to make sure GTM4WP and other plugins can hook into some functions:
https://gtm4wp.com/how-to-articles/how-to-make-your-wordpress-theme-compatible-with-enhanced-ecommerce-tracking

About the missing transactions: can I somehow place an order on your shop without the need to use my bank card?

Thanks for getting back to me Thomas. I’ll work through your suggestions above and if I need more help, I’ll post back as there isnt a way to buy a product without a card at the minute.

Hi Thomas,

How did you check which elements were missing from our theme?

Hi,

If you look at the source code of GTM4WP, you can see what CSS selectors are tested on your product list pages to track product clicks:
https://github.com/duracelltomi/gtm4wp/blob/master/js/gtm4wp-woocommerce-enhanced.js#L302

'.products li:not(.product-category) a:not(.add_to_cart_button):not(.quick-view-button),.products>div:not(.product-category) a:not(.add_to_cart_button):not(.quick-view-button),.widget-product-item,.woocommerce-grouped-product-list-item__label a'

If you or your programmer runs this CSS selector, some results has to be seen in the browser console. You can check this selector working on my dev site:
https://woo.gtm4wp.dev/product-category/accessories