How to use template variables in automated email?

Where are you trying to enter the variable? What email?

I try to create an email in the “Automated email Marketing” Add-on.

If the user has not yet provided a first name, then it cannot replace that variable. For example, if you have an automated email that gets sent to users after they provide their email address to enter a gallery, all you have is their email address. So you have to keep that in mind when writing your emails and what possible information you may (or may not) have.

Ok i understand, but my problem is how to format the variables in the text to make them work.

The variable just shows up with brackets and all. Is this the case if there is no information for that variable or do i have to use the “text editor” and not the “visual editor” when entering the tags.

I simply do not understand if i just write {first_name} directly in the tekst or if i need to add some HTML formatting like <var>{first_name}</var> or similar.

Solved it…

I realise now, by testing, that i did it right the first time. The variable was just empty…

So for others: just write the {first_name} directly in the visual editor.
If the variable has no content it will come out as {first_name} if it has content it will come out as Mikkel or whatever name the user has.