How to stop ul from automatically changing the font

Hi,

I’m working on a post using <ul> to make a list, but for some reason the paragraph right after each list item changes font style. Here is what the post looks like in the edit section:

<span style="font-size: medium;"><strong>2. Create an employee advisory board.</strong></span>

<ul><span style="font-size: medium;">Companies use customer advisory boards to understand needs and gather feedback about products and services. These groups provide customers with a unique sense of value, influence, and camaraderie.</span>

<span style="font-size: medium;">Unlike customers, employees rarely have a robust and regular forum to share suggestions, feedback, and ideas. Why should companies give customers more control over product, service, and overall direction than their own employees?</span>

<span style="font-size: medium;">Form an employee advisory board comprised of key influencers across the organization. Give the group direct access to company leadership and solicit their opinions on business and employee matters. Not only will this help increase employee engagement, it will also give you invaluable insights into the hearts and minds of your employees and show that employee feedback is a critical part of the company’s direction and evolution.</span></ul>

But when I preview, the paragraph “Companies use customer… and camaraderie” looks different than the others.

I figure it’s something in my style.css but I’m new to coding and not sure what to look for. Any ideas?

Thanks for your help!