How to fill out the SEO form in Genesis theme

I am having trouble understanding how to fill out the SEO form section when I post.
Not sure how to fill it out properly to allow people to find me.

Theme SEO Settings
Custom Document Title [?] Characters Used: 0

Custom Post/Page Meta Description [?] Characters Used: 0

Custom Post/Page Meta Keywords, comma separated [?]

Custom Canonical URL [?]

Custom Redirect URL [?]

Robots Meta Settings

Apply noindex to this post/page [?]
Apply nofollow to this post/page [?]
Apply noarchive to this post/page [?]

Any assistance would be greatly appreciated.