How to escape quote

Hello,
I’ve got problem with quote like this one ‘
I create a rule and i would like to affect a value to a variable for my products, but the value contain a ‘ .
But when i generate the feed (in txt) the ‘ disapear.
How can i escape this caracter to be able to get it in my feed ?
Thanks a lot.
You can see my rule here : https://ibb.co/LgqCQHk