How to Create Pillar POSTS

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  • A pillar post is really just an SEO term, and technically you would create this in just the same way as any other post.

    Here’s an explanation (generated by perplexity ai)

    Pillar posts, also known as pillar pages or cornerstone content, are comprehensive articles that serve as the foundational pieces of content within a website’s content marketing strategy. They are designed to provide an extensive overview of a broad topic and link to related subtopic pages, known as cluster content, which delve deeper into specific aspects of the main topic. Characteristics of Pillar Posts

    1. In-Depth Coverage: A pillar post typically covers every aspect of a chosen topic in detail, making it a valuable resource for readers seeking comprehensive information. For instance, a pillar post on “SEO” might include sections on technical SEO, link building, and local SEO, each linking to more detailed articles on those specific subjects[1][2].
    2. SEO Optimization: These posts are optimized for search engines, targeting high-volume keywords to attract organic traffic. They often serve as a hub for internal linking, helping to improve the overall SEO structure of the website by connecting various related articles[2][3].
    3. User Engagement: Pillar posts are structured to enhance user experience, often incorporating elements like tables of contents, images, and bulleted lists to make navigation easier. This design not only aids readability but also encourages users to stay longer on the site, reducing bounce rates[1][4].
    4. Evergreen Content: Ideally, pillar posts are evergreen, meaning they remain relevant over time without requiring frequent updates. This longevity contributes to sustained traffic and authority in the topic area[1][2].
    5. Variety of Formats: While primarily text-based, pillar posts can also include various content formats such as videos, infographics, and interactive elements, making them more engaging for users[1][3].

    Importance of Pillar Posts

    Pillar posts play a crucial role in a content marketing strategy by:

    • Establishing authority on specific topics, which helps in building trust with the audience.
    • Improving site structure and navigation, making it easier for both users and search engines to find related content.
    • Driving traffic and generating leads, as these posts often rank well in search engine results due to their comprehensive nature and internal linking strategy[2][4][5].

    In summary, pillar posts are essential components of a successful content marketing strategy, providing a structured approach to content creation that enhances both user experience and search engine visibility.

    Citations:
    [1] https://www.semrush.com/blog/pillar-page/
    [2] https://www.singlegrain.com/content-marketing-3/pillar-posts/
    [3] https://www.copypress.com/blog/what-are-pillar-posts/
    [4] https://www.contentpowered.com/blog/pillar-content-how-create/
    [5] https://serpninja.io/blog/pillar-contet-marketing-strategy/
    [6] https://blog.hubspot.com/marketing/what-is-a-pillar-page
    [7] https://blog.hubspot.com/marketing/pillar-page-examples
    [8] https://www.bynder.com/en/blog/pillar-page-examples/

    Thread Starter gelistirici

    (@gelistirici)

    Unfortunately, the information you provide contains no information on how it was done.

    When creating a new page in wordpress, yes you can select pillar, but this is not the case when entering a blog post.

    Hi, there is no option in WordPress to set a Pillar Page or Post, so it sounds like you are using an SEO plugin? Do you know which one you are using?

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