Hi @chopperstwisted,
If you add the GTIN, MPN or Brand attribute to the feed, the feed will automatically include the identifier_exists attribute to the feed, and this is how it should be according to GMC’s feed specification rule. https://support.google.com/merchants/answer/6324478?hl=en
As you have added the GTIN attribute while configuring the feed, the GTIN attribute is getting included in all the items on the feed and in which the GTIN field value is empty, the value of identifier exists is no, and google will show a warning(not error) that you have missing GTIN values.
To avoid this warning, either you have to add valid GTIN to all the items or remove GTIN from your feed configurations. Besides, MPN and Brand are also identifiers, so if you add MPN but no brand, the identifier will be no and if you add brand but no MPN, then still the identifier will be no. So, if you are not using GTIN but MPN and Brand then make sure you have added both MPN and Brand will make the value of Identifier_exists = yes.
If a product does not have a GTIN, the GTIN field should be left empty and [Identifier Exists] set to [No].
If you can’t set those attributes in the source data, create a rule in the Merchant Center:?Set [identifier exists] to “No” WHERE [GTIN] has no value
These videos might also help you:
- GTINs and Why You Need Them in Google Shopping
- How to Fix Invalid Value GTIN in Merchant Centre
- How to Fix Incorrect value [identifier exists]
Thanks!
-OP