Great for Charities/Non-profits

I do all the IT things for a Toronto charity, and have found ShortPixel (paired with her sister Autoptimize) GREATLY improves our page load metrics. Our organization is heavily involved in the public, so we have thousands of photos to share. Furthermore, for charities and non-profits, you may contact the devs and request complimentary credits.

Over 80% of our photos saw a 45-55% file size reduction. We cannot tell the difference between optimized and not. This has been a game changer for the quality and responsiveness of our online presence.

Overall, regardless of the purpose of your WP site, if you serve images, you should have them optimized with ShortPixel!