let me clarify a items as I seem to have upset some people, this is not what i intended to do
1) Woocommerce is amazing there are no doubts about that.
2) I would buy more plugins / themes from woo if the prices were more competitive and the support forums where monitored on here
3) I have bought around $300 worth of plugins via other developers who have helped with many issues I have had with woo, consequently I bought more plugins from them as I needed more, I have also bought two themes one from woo, which has now gone up in price so I bought a second different theme from a lower priced developer.
This is what I call good business, if as Uwoosh states these forums on wp are answered and help was available yes people will convert into buying plugins, but what you have to remember is a plugin on your site for $50 a similar one doing same job can be bought from developers for $20 this is where a lot of your conversions go, I cannot believe your conversion for plugins is as stated in previous comments is low, 700,000 downloads conversion for plugins I would expect to be around 300,000 people buying on average 1 theme and 8 plugins, yes development is important but so is looking after people with a little help, these people will think yes this is a progressive company offering free help i will buy a plugin or theme from them !
The wordpress forums are important as they are public and help a lot of new people and allow people to decide if a plugin is worth getting, i for one turn away from plugin with zero public help as it makes me wary.
Simple business really