Gravity Form Lead Event double counting

  • Recently installed Gravity Forms and have a question around the Facebook pixel – specifically double firing of a Lead event.

    On top of installing the Facebook Pixel into my WordPress site, i’ve also created a “Lead” event (in business manager) when a lead visit a thank you page URL I set up. However anytime anyone submits an enquiry on my site it counts itself twice in my Facebook Ads manager. I’ve re-looked at the events that I’ve set up and there is already a Lead event established seperate to my Lead event of my thank you URL page. Does anyone know if the Facebook pixel plugin automatically triggers a Lead event specific for gravity form when the lead is captured?
    If so, does that mean that I don’t have to create the Lead event for my thank you page URL?
    The last thing that’s confusing is when I do the event diagnostic test it sees only 1 conversion…

    Any help greatly appreciated.

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  • Plugin Author Facebook

    (@facebook)

    Yes, the Facebook Pixel plugin automatically generates a Lead event for gravity forms. So you don’t have to add one explicitly.

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