Google Analytics Revenue and Purchases Suddenly not tracking

  • Resolved danedmunds123

    (@danedmunds123)


    6 months, 4 weeks ago

    Hello,

    Our revenue has dropped off in Mid April seemingly with no changes from us.

    We have up to date Woocommerce and up to date Woocommerce GA plugin, but revenue is no longer tracking. Purchases are no longer showing up in “conversions” in GA4.

    What could cause this? The plugin and Woocomm itself look normal.

    Thanks

    The page I need help with: [log in to see the link]

Viewing 5 replies - 1 through 5 (of 5 total)

  • I am also having the same issue with two of my Woocommerce sites

    Hi @danedmunds123

    Is your site targeting users in the EEA/EU/UK region?

    I’m asking as Google introduced Consent Mode in March 2024 to comply with privacy laws in the EEA/EU/UK region. This means website visitors from these regions must now explicitly grant consent for cookies before any analytics tracking occurs.

    Without consent, Google Analytics (GA4) and Google Ads won’t capture data from users in these locations. To ensure continued tracking, you’ll need to implement Consent Tracking through third-party plugins like the Complianz, Consent Mode API, etc.

    Due to this new requirement, you may notice a discrepancy between your store and Google Analytics/Ads data, as users must grant consent for analytics data to be captured.

    Thread Starter danedmunds123

    (@danedmunds123)

    Hi @sukafia – thanks

    Nope no targeting of EEA/EU/UK region.

    All sales coming from Australia.

    What else could cause this?

    I’m seeing heaps and heaps of similar requests in this support forum and the GA plugin support seemingly can’t solve this essential issue of tracking revenue?

    Thanks

    Plugin Support omarfpg a11n

    (@omarfpg)

    Hey Dan,

    Thanks for confirming your shop and your sales location. This would rule out the cookie consent being the problem. Maybe something else is interfering here. Let’s troubleshoot this.

    First, I’d like to understand your site properly. Please share with us the necessary information below for us to investigate the issue further:

    • System Status Report?which you can find via WooCommerce > Status > Get system report > Copy for support.
    • Fatal error logs?(if any) under WooCommerce > Status > Logs.

    You could copy and paste your reply here or paste it via https://gist.github.com/ and send the link here.

    Once we have more information, we’ll be able to assist you further.

    Thanks!
    -OP

    Plugin Support omarfpg a11n

    (@omarfpg)

    Hi there ?? ,

    We haven’t heard from you in a while, so I’m going to mark this as resolved. Feel free to start a new thread if you have any more questions.

    All the best,
    Omar

Viewing 5 replies - 1 through 5 (of 5 total)
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