Hi @bandara98,
Is your site targeting users in the EEA/EU/UK region?
I’m asking as Google introduced Consent Mode in March 2024 to comply with privacy laws in the EEA/EU/UK region. This means website visitors from these regions must now explicitly grant consent for cookies before any analytics tracking occurs.
Without consent, Google Analytics (GA4) and Google Ads won’t capture data from users in these locations. To ensure continued tracking, you’ll need to implement Consent Tracking through third-party plugins like the?Complianz,?Consent Mode API, etc.
Due to this new requirement, you may notice a discrepancy between your store and Google Analytics/Ads data, as users must grant consent for analytics data to be captured.
Simply install and set up one of the plugins suggested above and that should help!
Cheers!
-OP