Google Analytics for B2B Marketers
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Because it links website activity to actual people (if you use forms or Landing Pages), Optify’s software is like Google Analytics for B2B marketers because you can see WHO was active on your site–what they viewed, for how long, etc.
You need to pay for Optify (this plugin just makes it easy to get started), but the value of the whole Optify suite is well worth the money — SEO, Contact Manager, Email, Landing Pages, Reports, etc.
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