google ads conversion

What type of conversions do you want to track?

I want to track completed purchases and add to cart

It is not possible to track add-to-cart events with this plugin.

1. This is not specified by Google.
2. It is bad practice to track add-to-cart events as conversions. You should only track purchases (and leads, phone calls, and similar) as conversions.

Hello Alekv,

thank you for your reply.

I dont understand: It is bad practice to track add-to-cart events as conversions. You should only track purchases (and leads, phone calls, and similar) as conversions.

What conversions does your plugin track – a specific example?

Why is it a mistake to track a purchase as a conversion? How do I track a conversion conversion?

Thanks

Alica

My plugin tracks purchase conversions including the cart value.

Also, you can set up to track form submissions as conversions.

Why is it a mistake to track a purchase as a conversion?

No, I only mentioned it is a mistake to track add-to-cart events as conversions. Not purchase events.

Purchase conversions are tracked out of the box after install and configuration. Here’s the documentation on how to configure Google Ads purchase conversion tracking: https://docs.woopt.com/wgact/#/pixels/google-ads

One more info.

The plugin does track add-to-cart events. But they are only being used to collect remarketing data, they are not being used to track conversions.