Google Adds AVIF Support, Boosts SEO and Web Speed

  • Resolved webesi

    (@webesi)


    2 months, 2 weeks ago

    In light of Google Search’s recent adoption of the AVIF image format, which offers improved compression without quality loss compared to older formats like JPEG and WebP, it would be beneficial to consider adding an option for automatic image conversion to AVIF within the Speed Optimizer plugin. Integrating AVIF could enhance web performance and SEO optimization by reducing image file sizes. This addition would keep SiteGround at the forefront of web technology trends and provide users with a competitive edge.

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  • Plugin Support Preslav Kenanov

    (@preslavkenanov)

    Hello @webesi,

    Thank you for the provided feedback!

    While it is true that there is no direct support for AVIF in the Speed Optimizer plugin, we are still evaluating the most appropriate implementation for such support and if it becomes available it will be announced in the future release notes.

    Kind Regards,
    Preslav

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