Getting variables, instead of printing them?

Hi,

I’m trying to do this int he page.php template:

<?php
                     if (the_title() == 'Reserve Hotels & Tours') {
                        echo "BLA";
                     }
                 ?>

However, all the the_title() function seems to do, is print out the page title :/

I’m trying to make it so I can do:

<?php
                     if (the_title() == 'Reserve Hotels & Tours') {
                        include('/path/to/contact/form.php');
                     }
                 ?>

..as I’m using a different contact form, with spam protection (so can’t simply just put the HTML from the form into the template – as it has a CAPTCHA system)

I’m assuming this must be possible – may just a $variable I’m not aware of?

TIA!

Andy