ga4 products/items data
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I have an interesting issue on every site that uses this plugin. We have the paid version on most of these sites. If you navigate to the Monetization -> Ecommerce Purchases tab in GA4, there’s a list of item names and the following metrics: Items viewed, Items added to cart, Items purchased, and Item revenue.
The first two metrics, viewed and added to cart, show values for item names that have no variation data in them (parents). The later two metrics, items purchased and item revenue, only show data for items with variation data (children).
- Item name: Nike Everyday Plus Cushioned (only displays viewed and added to cart data)
- Item name: Nike Everyday Plus Cushioned – Red (only displays purchased and revenue data)
Now, I sort of conceptually understand why this might be, however, I would love that the item names were just the parent names without the variation data so we can see all four metrics under each product. GA4 already has another metric called “Item variant” which we can use in tandem with the “item name”. This would accomplish what adding them to the parent name is doing.
Is there something I’m missing here? Let me know.
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Hello, let me clarify myself. I am currently seeing this. These are examples of how these attributes are being displayed in the same table, however the data is really separated.
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