GA4 anonymized if no consent

  • Resolved mkarena

    (@mkarena)


    1 year, 10 months ago

    Hi,

    I’d like to enable GA4 remarketing if the user consented (Google signals, ads personnalization…). But if he did not, i’d like to fire GA4 without remarketing, with everything anonymized to be GDPR compliant.

    For the moment, i only fire GA4 if the user give his consent but i do not get basic data from those that deny the consent (i guess ?).

    For example, if the consent is not given, will the conversion be send to GA4 ?

    Is there a way to do that with Complianz ?
    Does Complianz offer freelance services for well configuring the plugin ?

    EDIT : https://support.google.com/analytics/answer/9050852?hl=en is this the right direction ?

    Thanks

    • This topic was modified 1 year, 10 months ago by mkarena.
    • This topic was modified 1 year, 10 months ago by mkarena.
    • This topic was modified 1 year, 10 months ago by mkarena.
Viewing 2 replies - 1 through 2 (of 2 total)
  • Thread Starter mkarena

    (@mkarena)

    Ok i think i’m on the right path :

    1. I saved the consent on a variable (proprietary cookie)
    2. Because the value is not true/false, I used a conversion table variable to have a bool value
    3. Finally, i added this variable to GA4 configuration parameters

    Just the GA4 tag is loading before the consent is given. Maybe i should load it once the consent is given ?

    What is the best way ?

    Thanks for your help

    • This reply was modified 1 year, 10 months ago by mkarena.
    Plugin Contributor jarnovos

    (@jarnovos)

    Hi @mkarena,

    I think you’re on the right path indeed! I must admit that my French is not that good, but looking at the attached screenshot, the set-up looks fine:

    The only thing that I would change is to fire the Tag “Google Analytics : Configuration GA4” on the trigger (Default) Consent Statistics instead of the All Pages trigger.

    Which should result in Google Analytics only loading when there is Statistics consent, and applies your remaining Google signals after Marketing consent is additionally obtained.

    Kind regards, Jarno

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