Focus Keyword Issue

Hello @alizain1!

Both “Budgie Food” and “Best Budgie Food” are very generic but perhaps the competition to rank for “Best Budgie Food” is higher compared to “Budgie Food”. We have some guides on keyphrases that you may find helpful. Please refer to the following:

Finding the right keyphrase
Using long-tail keyphrases
Keyphrase research

I have gone through the articles but couldn’t find anything that resolves my problem.

No competition to rank “Budgie Food” is higher than “Best Budgie food”, that’s what my keyword research tool says and that’s what google trends says. Its not for this keyword only, all my website has the same issue.
And my competitors are ranking with the word “Best”, so why can’t I.

Let me give you another example. Bird food has a search of 9900/mon (I hope that is not generic and not a long-tail keyword)and best bird food has 480/mon searches. However, my article is optimised for word “Bird food” instead of using “best bird food” in focus keyword section.

Hi @alizain1,

Thank you for your reply.

Unfortunately, without knowing your site, your branch, and your competitors, we can’t say why you are not able to rank better for a specific focus keyphrase.

Furthermore, your question is outside the scope of the support we provide. Giving?SEO advice, in most cases, requires a deep analysis of your site to provide accurate advice for your specific setup, even for what may seem to be a simple question. At Yoast, we want to help people improve their site and to make SEO attainable for everyone. So we offer?Yoast Academy?courses on all aspects of SEO, several great plugins, and a?comprehensive SEO blog.? We understand that not everyone has the interest or time to learn SEO.?Our main advice at this point?would be to check for a local SEO company and see if they can help out. If you are using a web development agency, you could ask them, as most agencies have at least a basic understanding of SEO as well – the good ones do.