Facebook missing universal identifiers t

  • Resolved ultimus

    (@ultimus)


    3 years, 9 months ago

    brand,gtin,identifier_exists,mpn

    I am generating a feed according to the adtribes guidlines (video) for facebook. Facebook reports that 99% of the products are missing a unique identifier:

    ***
    Universal IDs are missing:
    brand
    brand
    ,
    gtin
    gtin
    ,
    identifier_exists
    identifier_exists
    ,
    mpn
    mpn
    Products need one of the following universal identifiers to run in ads:– Global Trade Item Number (GTIN) – Manufacturer part number (MPN) – Brand name.Include one of these universal identifiers for each product in your data feed file and upload it again.`
    ***

    I am using the default field mapping as suggested in the video. What mapping is recommended to satisfy facebook?

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  • Hi,

    According to Facebook your products need to have at least a brand or gtin or mpn (for every product). So you need to make sure that you have product attributes for those fields and that they contain values for your products. When they do you need to map those attributes to Facebooks g:brand, g:gtin or g:mpn fields.

    When your products do not have a brand, gtin or mpn I recommend you use your websites name as a brand. You can add those to the field mapping by using the static field mapping as explained in this blog post: https://adtribes.io/how-to-use-static-values-and-create-fake-content-for-your-product-feed/

    Thread Starter ultimus

    (@ultimus)

    Hi Eva

    thank you for the quick responce. I have tried this and will see in a few days if facebook accepts this.
    Have a great day

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Viewing 3 replies - 1 through 3 (of 3 total)
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