Facebook Ad Counting Double Purchases

  • Beb

    (@darthbebeth)


    3 years, 5 months ago

    Hi, I’ve installed my site’s Facebook tracking pixel with your plugin and am now running a Facebook ad that’s optimizing for purchases.

    However, it’s currently counting double the purchases that the site is actually receiving.

    I’ve had a talk with Facebook business support I was told that “It appears that the rule for deduplication of our platform is missing an event id parameter in order to capture or better yet separate the targets on events set.”

    The representative I spoke to suggested the plugin developers follow this setup to prevent the deduplication from happening: https://developers.facebook.com/docs/marketing-api/conversions-api/deduplicate-pixel-and-server-events/

    I would really like this fixed and I’m not technical enough to do this on my own, unfortunately. The only diagnostic errors I’m seeing in the Events Manager is “AddToCart Event Missing Deduplication Parameter”, “Missing Purchase value parameter” and one about user names in the purchase URLs that is being scrubbed by Facebook so as to not violate user privacy.

    The page I need help with: [log in to see the link]

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  • Thread Starter Beb

    (@darthbebeth)

    Is anyone going to try fix this or is it just being ignored? At this point all my add tracking via Facebook is unreliable and cost per purchase estimates are way under what they should be.

Viewing 1 replies (of 1 total)
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