Facebook Ad Counting Double Purchases

  • Resolved Beb

    (@darthbebeth)


    3 years, 4 months ago

    Hi, I’ve installed my site’s Facebook tracking pixel with your plugin and am now running a Facebook ad that’s optimizing for purchases.

    However, it’s currently counting double the purchases that the site is actually receiving.

    I’ve had a talk with Facebook business support I was told that “It appears that the rule for deduplication of our platform is missing an event id parameter in order to capture or better yet separate the targets on events set.”

    The representative I spoke to suggested the plugin developers follow this setup to prevent the deduplication from happening: https://developers.facebook.com/docs/marketing-api/conversions-api/deduplicate-pixel-and-server-events/

    I would really like this fixed and I’m not technical enough to do this on my own, unfortunately. The only diagnostic errors I’m seeing in the Events Manager is “AddToCart Event Missing Deduplication Parameter”, “Missing Purchase value parameter” and one about user names in the purchase URLs that is being scrubbed by Facebook so as to not violate user privacy.

    The page I need help with: [log in to see the link]

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Support B C. a11n

    (@battouly)

    Hi @darthbebeth,

    I’ve installed my site’s Facebook tracking pixel with your plugin and am now running a Facebook ad that’s optimizing for purchases.

    Do you mean you have installed Facebook for WooCommerce?

    Do you have any other pixel tracking plugins installed?

    For the “AddToCart Event Missing Deduplication Parameter”, we have seen this error message before.There’s a similar issue here: https://github.com/facebookincubator/facebook-for-woocommerce/issues/369 hopefully that helps too.

    It will be great if you could share your current System Status Report. You can get it by navigating to the WooCommerce / Status section of your site. Once there, click on the Get system report button and then copy it by clicking on the Copy for support button. Then paste it here in a comment.

    Thread Starter Beb

    (@darthbebeth)

    Hi @battouly, sorry and thanks for clarifying. Turns out I have Facebook for WordPress, not WooCommerce so I will take my questions to the right forum. ??

    Thanks for confirming! I’ll go ahead and mark this topic as solved.

Viewing 3 replies - 1 through 3 (of 3 total)
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