Existing Subscribers Becoming Transactional-Only in MailChimp
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We recently discovered an issue on multiple websites where existing email marketing subscribers are being turned into transactional-only contacts if they don’t check the “subscribe to our newsletter” checkbox.
For clarity, here’s an example:
Jason has been subscribed to our email list for 6 years. He has a 90% open rate and a 5 star customer rating on MailChimp. He orders a product after seeing a marketing email, and doesn’t select the “Subscribe to our newsletter” box because he is already subscribed. He is then made transactional only and never receives another marketing email from us, even though he did not intend to unsubscribe.This has happened with hundreds of customers across a couple of our sites, with the problem seeming to start in the last couple months. Many of our top customers aren’t receiving emails as a result.
In the change log I can see past comments of “* Do not unsubscribe someone who has previously subscribed when unchecking the newsletter sign up box.” so I assume the problem I described is NOT an intentional feature of the plugin.
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