Exclude Google bots

  • Resolved RLDD

    (@rermis)


    2 years ago

    Hi, Is it possible to exclude bots on the /checkout/order-received page? I am seeing several instances where a bot has revisited a checkout page for old orders and the pixel has fired. I then see a corresponding conversion for these in Google Ads on the day the bot visited.

    There are a few other instances where I’ve chosen to exclude bots and the following line of code has been fairly reliable.

    if(stripos(gethostbyaddr($ip),'google')==true) return;
Viewing 3 replies - 1 through 3 (of 3 total)
  • Kenneth

    (@kavillarosa)

    Hi @rermis ,

    Our plugin already excludes common bots. But, this is only for the server-to-server implementation. This intends to reduce the stress on the server.

    Blocking the browser pixel, especially for Google bots would be a bad idea.

    Google Ads bots crawl the websites regularly to check if the Google Tags have been implemented correctly. If it sees that the implementation is wrong, you’ll see warning in Google Ads and possibly even lower ads performance.

    Also, Google bot can’t trigger conversions. A conversion can only be triggered when a person clicks on an ad and reaches the purchase confirmation page with the same browser.

    I hope that helps.

    Let me know if you have any questions.

    Regards,
    Kenneth

    Thread Starter RLDD

    (@rermis)

    Hi Kenneth,

    Thanks for your reply. It makes sense not to block the Ads bot. But I still have 4 conversions registered on Feb 22nd from orders that are 2+ years old. The only visitors for the orders were bots. Could you consider another approach, and don’t render the pixel when the order is over a x days old, or if the order is already completed?

    Thanks for listening!

    Plugin Author alekv

    (@alekv)

    Hi @rermis

    You can set the conversion window on the conversion in the Google Ads settings from one day up to 90 days.

    But again. Google bots won’t trigger conversions.

    Kind regards
    Aleksandar

Viewing 3 replies - 1 through 3 (of 3 total)
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