Enhanced ECommerce Events not firing?

  • Hi guys,

    I implemented the GTM4WP on the given site (visible for logged-in users) and followed the plugins guideline how to setup GTM.

    When I use the GTM debugger connecting to the site it shows all enhanced ecommerce events I expect (ok, the sidecart plugin does not fire the remove form cart event, but anyway).

    I also can see in JS console using Adswerve – dataLayer Inspector+ that the data layer is filled correctly and the gtm4events get fired.

    But it seems that the GA Events don’t get triggered (which explains why I do not see any eCommerce funnel in GA except “all sessions”).

    Neither product impression gets logged, nor e.g. add to cart.
    GA advanced ecommerce is enabled.

    I am really lost – is this an issue inside the browser or with my GTM config?
    Any hint is really appreciated.

    Thanks a lot in advance
    Markus

    • This topic was modified 4 years, 4 months ago by markisu72.

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  • Thread Starter markisu72

    (@markisu72)

    I debugged it further and it seems the browser has issues firing the GA Events, e.g.:

    Executing Google Analytics commands.
Running command: ga("gtm12.set", "&gtm", "2wgb41PMNDSX8")
Command ignored. Unknown target: undefined

    No clue what’s the cause nor how to approach it.

    • This reply was modified 4 years, 4 months ago by markisu72.
    • This reply was modified 4 years, 4 months ago by markisu72.
    • This reply was modified 4 years, 4 months ago by markisu72.
    Thread Starter markisu72

    (@markisu72)

    Seems I have figured out the issue (although I don’t understand it).

    In GTM I used a GA setting variable which contained the GA-ID + a custom setting (anonymizeIp = true).

    If I configure my GA Event tags using this, it fails.
    If I use only the GA-ID and set anonymizeIp = true inside the tag itself, it seems to work.

    Why?
    Should’t it work also the other way?

    Thank you for posting your solution. It seems that was the problem on my side, too!

    Thread Starter markisu72

    (@markisu72)

    Welcome ??

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