Ecommerce data layer for Shopify

Hi Richard,

Shopify is distinct system, not connect to WordPress and WooCommerce in any way.
GTM4WP can not be used on Shopify however as far as I know there are addons available there with the same or similar functionality.

Thanks for the reply Thomas much appreciated.

I have a Shopify shop being built by a web design agency, that will exist as a sub-domain of my wordpress site. There will be Shopify elements embedded into the WordPress site – product pages with Shopify Add to Cart, and a checkout button which when pressed clicks through to the Shopify-hosted checkout page.

My developer advised that the datalayer capability of the GTM4WP could be utilized in conjunction with Shopify. They referenced ‘gtm4wp.addProductToCartEEC’ as working with Shopify. Though I think this is a bit out of their expertise, and certainly my own.

Ultimately I want do to ecommerce tracking at all points of the customer journey, and understand I need to push ecommerce data fro the WordPress product pages with Shopify elements into the data layer.

Is the guidance I should give them then that GTM4WP definitely cannot play a role in this, and that the datalayer requirements need to be coded into the them?

Many thanks,

Richard

Hi,

GTM4WP’s ecommerce integration is currently purely supporting WooCommerce features. If you embed add to cart buttons into your WordPress site using Shopify embeds, that will be not tracked by GTM4WP with events like gtm4wp.addProductToCartEEC

That does not mean tracking can not be setup at all, using some additional data layer codes by your developers the same tracking could be build but GTM4WP will only play the role to load your GTM container on those pages without direct ecommerce support.

Thanks for confirming Thomas, have a great day,

Best

Richard