E-commerce Tracking question
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Below is an email I received from my client and wanted to know if this plugin will show tracking on our Google Analytics and do we need to add any JS code to a thank you page an all pages?
Here’s what the marketing team sent me an my client April.
Hi April, I am going to do my best not to hit you with things on a piecemeal basis, but this is relatively important. One of the first things I noticed in Google Analytics is that the site doesn’t have e-commerce tracking enabled. In other words, when you get an order on the site you see it through your platform (I believe you are on Shopify?), but Google Analytics is showing traffic and not orders. When we launch our marketing programs, we would like to be able to attribute orders to a particular marketing program in order to judge the effectiveness.
The good news is that it should be relatively straight-forward for your developer to implement e-commerce tracking, I have attached an article below if he needs it, https://support.google.com/analytics/answer/1009612.
The page I need help with: [log in to see the link]
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