Difference between Enhanced GA profile and Base GA profile?

  • Just installed and configured this plugin. Was surprised to see that it created a new “Enhanced Google Analytics profile”. What is this, compared to the “Base Google Analytics profile” which we’ve been using? While the plugin is enabled is the traffic being tracked by one profile or both? If you could please explain that would be appreciated. Thanks!

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  • Plugin Author tomdude

    (@tomdude)

    For some of the more advanced tracking Intelligence needs a GA profile configured a specific way. For example, we add tracking for content authors and tags. GA has to be custom configured to store that type of data. If you look at the enhanced profile you will see custom dimension and metrics setup and configuration for things like WP site search tracking.

    To make sure we don’t conflict with anything you might have done with an existing GA profile, the base profile, we create a separate enhanced profile. The data is then tracked in both accounts so you have the historical data of the base profile and the extended data of the enhanced profile.

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