Deduplication Issue
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We recently noticed an increased discrepancy between the number of purchases reported on Meta, and the number reported on WooCommerce. After speaking with LifeVac’s Meta Representative, we believe the main issue is that Deduplication isn’t working properly on our Meta Pixel. And that this is primarily being caused by the Purchase Pixel not sending back? Event ID data, as can be seen below in this screenshot from Meta’s Event Manager section.
Thankfully, LifeVac’s Meta Representative said the solution should be pretty straightforward. This guide from Meta’s go into how to re-setup sending Event ID data: https://developers.facebook.com/docs/marketing-api/conversions-api/deduplicate-pixel-and-server-events/. The Representative did specifically recommend using Event ID and Event Name as the safest option for making sure Event Deduplication is properly working.
Can this be done with your plugin? We are using Pro version on the site.
The page I need help with: [log in to see the link]
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