Hi there,
The goal is not to confuse people or deceive people, we actually call it an addon 2 or 3 times above the full feature list. The point of the full feature list is to list out all of the tracking possibilities in the MonsterInsights ecosystem, because we field support questions everyday about does your plugin support X or Y, and we want to point out to people what we can support. This is a really common practice among larger plugins, particularly eCommerce ones where we (I also work on the Easy Digital Downloads project) list out the payment gateways we support because otherwise people are like, does it support gateway Z?
For example, under the heading “ECOMMERCE AND ADS TRACKING” which you listed above the first three words are “MonsterInsights Ecommerce addon”
Above that in the Pro section we say:
“MonsterInsights Pro
This plugin is the lite version of the MonsterInsights Pro plugin that comes with all the analytics features you will ever need including ads tracking, ecommerce tracking”
Plus if you install the lite plugin where the eCommerce tracking isn’t available we make that really clear, and how to get it in case people want it (again, based on a lot of support requests of I have Lite how do I get eCommerce tracking and such).
Bare in mind, www.remarpro.com pages are not sales pages, and so we’re also restricted on the language we’re allowed to put on the readme. We’ve changed our readme quite a few times over the years based on feedback, and the current iteration is by far the one that has the fewest support tickets about it, so it’s something we’re always open to hearing feedback about, but not something we super want to change at this point in time since it’s working out for us really well though at some point we’ll need to update it to add all the features we added to the lite version with the 7.0 release.
