Dangerous Plugin

  • alaskatoargentina

    (@alaskatoargentina)


    10 years ago

    When used with Facebook Website Conversions this plugin tracks a conversion when someone hits the product page, rather than Checkout Success page.

    Dangerous – you MUST watch your campaign with this one or you’ll be running ads when no one is converting, even though Facebook Ads reports back it is due to this plugin firing on the PRODUCT PAGE.

Viewing 10 replies - 1 through 10 (of 10 total)
  • Kellen Mace

    (@kellenmace)

    Graham,

    This plugin only inserts conversion pixel code on the page you paste it into. For example, if you paste pixel code A into your Product page, and pixel code B into your Checkout Success page, then pixel code A will only ever be loaded into the <head> section of your Product page, and code B will only ever be loaded into the <head> section of your Checkout Success page. It’s just a matter of making sure you have pasted the correct conversion pixel code into the correct page.

    I have recorded a short video that explains how to insert conversion pixel codes into the desired pages of your site using this plugin, here: https://www.youtube.com/watch?v=iTUO35AUnKg. Can you please watch it and let me know if you have any more trouble getting the correct code inserted into the correct pages? I’d love to help you out.

    Thanks for your interest in using my plugin ??

    Thread Starter alaskatoargentina

    (@alaskatoargentina)

    Hey Kellen,

    Firstly, thanks for creating the video. That’s amazing.

    Secondly, as you mention in the video, the Facebook Conversion Pixel plugin can be placed on either the PRODUCT PAGE or the CHECKOUT PAGE.

    Unfortunately when someone visits the checkout page and fills in the form to pay, yet abandons the process the pixel still fires.

    Does that make sense?

    In other words, when I’m entering my address to pay for your widget and then I close the browser, your Facebook Ads Manager reports a conversion. That’s very dangerous from an ad spend perspective. Could this be because the Checkout page is simply short code? Regardless of the reason, this is what’s happening.

    Graham

    Thread Starter alaskatoargentina

    (@alaskatoargentina)

    I have a related question – why place a pixel on the product page?

    In Google Analytics you can, in Goals, create a path to visualize the flow of a customer, or a funnel.

    Facebook Ads does NOT have this capability. It has a conversion pixel, which fires and reports a conversion.

    By making it available for users to place one on the product page post type this fires it as a conversion straight away in Facebook Ads Manager.

    So my question rephrased – why allow someone to fire a pixel when a product post type is visited if Facebook Ads don’t have a Google Analytics-like Goals URL specified path structure?

    I think this would mislead would-be Facebook Advertisers from being successful and getting an insane amount of misfires without any way to ‘reset’ them in FB Ads Manager.

    Graham

    Kellen Mace

    (@kellenmace)

    Graham,

    Excellent points. When I have some time to release an update, I’ll plan to add the ability to have conversion pixel codes loaded in when the user hits the checkout success page. You’re absolutely right – that would make the most sense, since that is indicative of a true conversion.

    That’ll vary by which ecommerce plugin is being used. WooCommerce for example, doesn’t send the user to one of your WP Pages upon success, but rather appends ‘/order-received/’ to the url. So I’ll need to tie in to their API to get the conversion code inserted whenever the user reaches that Order Received endpoint.

    I don’t want to restrict the use of the plugin to only checkout success pages though, just because it’s impossible to know every use case people may have. For instance, I got a feature request from a user two weeks ago for the ability to insert conversion pixel code on his business’ blog page; he specifically wants a conversion to be tracked when users hit his blog. That’s not a ‘conversion’ by definition, but turns out to be what he wants to track. So it’ll just be up to users to make sure they insert the code in the right place. Maybe after these new features are added, I’ll create another video and really emphasize that users should only insert the code on their checkout success page, unless they have a very specific reason for not doing so.

    Thanks again for the great feedback.

    Kellen

    Hi Graham,

    While I was researching something for my own needs, I found a workaround that might work for you. Use this trick to redirect the purchase success page (if you’re using Woocommerce) to a custom success page:
    https://www.youtube.com/watch?v=1qAXiVu0Bpo

    Then use Facebook Conversion Pixel Plugin to attach the pixel to your custom success page! It sounds pretty simple and should probably work for your needs.

    Amir

    Am I missing something here? This is just for tracking. You still Pay Per Click for facebook ads. You don’t pay extra for a conversion.

    Excellent plugin. Does the job!

    JediJonny – if you were reading the comments above, I believe Graham thought that Facebook Conversion Pixels are only for tracking when someone converts, or purchases something on your site. It’s easy to draw that conclusion since “conversion” is in its name, but lots of users use them for other purposes. As I’m sure you know, this is precisely why when you go to create a new pixel, Facebook prompts you to select one of the following categories: Checkouts, Registrations, Leads, Key Page Views, Adds to Cart, Other Website Conversions.

    I’m really glad you found this plugin helpful. If you have a second, I’d really appreciate a 5-star review. It would help boost the rating of this plugin up from low ratings, such as the one above. Thanks for your interest in using it ??

    Hi Kellen,
    We’re using this on a Woocommerce site too, so it would be really useful to add tracking to a successful ‘checkout’ action.

    howardpw – I plan to add WooCommerce support soon. I know lots of users would benefit from having it added. Thanks for the info and stay tuned!

    Hi Kellen,

    I plan to add WooCommerce support soon. I know lots of users would benefit from having it added. Thanks for the info and stay tuned!

    Any updates towards Woocommerce support yet? Willing to pay for a premium plugin for specific Woocommerce features.

Viewing 10 replies - 1 through 10 (of 10 total)
  • The topic ‘Dangerous Plugin’ is closed to new replies.