No, that’s not what solution integrators do.
We add value by selecting the right components for the job and by supporting the entire solution, making sure everything works together.
We’re also the interface between non tech savvy customers that just care about the end result (a working solution that fits their needs) and developers.
We can report bugs, suggest improvements, contribute code or pay for the development of new features.
So, usually, there is no “re-badging” unless someone wants to go through the pain of renaming every file, plugin, etc.
The plug-ins are not sold. The service provided is.
The customization of the app’s logo and name have more to do with the customer’s corporate identity.
If I follow Agent Provocateur and I see a new blog post in my News Feed with their logo and posted via Agent Provocateur instead of the Wordbooker brand, it makes more sense to me, as a user.