Thanks for your thoughts. We don’t have plans to do this anytime in the near future. It was discussed and the ability to add custom text is where we landed as a compromise. We have had people ask for it but honestly out of the 3 million customers (free and premium) this has come up as a request by less than a fraction of 1% of those. I have no doubt that this is important to you but it may not be as important to other users. Adding the ability to change those pages just isn’t something that we consider as a feature to make your site safer.
As a company in the security space that gives away the vast majority of its product for free, I think we have a proven record of being focused on securing people’s sites. We’re known for our research and our threat intelligence. We’re known for innovating and providing the best security available for your WordPress powered website. And that’s why we do give so much of the product away for free. Scanning is completely free and doesn’t trick you into an upsell by saying things like “We found 50 issues but you can only see 2 of them unless you pay”. We also provide a fully functional Firewall for free. 2 Factor Authentication – Also totally free. Rate Limiting, Brute Force Protection, Live Traffic. All free. We even provide a console on Wordfence.com called Wordfence Central where you can manage all your sites’ security issues in one place, and it works with free and premium sites. There are no limitations in it and still it costs you nothing. Developing these sorts of things and improving them, making the plugin itself faster and more efficient, and writing malware signatures and firewall rules to protect your site from new threats we see in the wild, that seems to us to be more important than making a change like you are describing. It’s not that it isn’t important to you, because clearly it is, but isn’t as important in the scheme of things.
As a matter of fact, the day that Wordfence prioritizes fluff features over the things that matter (protecting your site, improving performance, addressing issues) – well that’s the day that I’ll put Wordfence “in the bin” for you. If fluff is more important to you than a plugin that protects your sites for free, one that does so with such a robust feature set, and is staffed by people that actually care, then there are lots of other plugins out there that you can choose from and are probably geared more towards what you want.
Thanks, stay healthy, and stay safe,
Tim