Cross domain tracking using WP Give form

Hey @jasoncharlesstuartking,

Glad you reached out, I can explain how this part of the Google Analytics add-on works.

When a new donor accesses a donation form, we treat donor access as a new session, and do not track the the original channel the donor arrives from. The result is that Google Analytics will attribute the visit to Direct traffic. This is the intended behavior for the plugin.

We would love to hear from you about what you think that can be done to improve the Google Analytics add-on. Understanding how you would like the add-on to work, and improve your workflow, will help give the product development team some insight into how it should behave.

The Google Analytics add-on is a premium add-on so we aren’t able to support it here. You can message us via Priority Support here https://givewp.com/priority-support and our team will be in touch soon.

Thanks for using GiveWP! Have a great day.

Thank you for the speedy reply.

That might be the intended behavior, but it’s not what nonprofits want or need.

We need to see in Analytics which channel (social, paid, organic, email etc) led to revenue. To bundle all donations in Direct is misleading.

Not only that, but for those of us using Google or Facebook ads etc, and most nonprofits have free Google ads, we need to be able to track which ads and keywords led to donations. Plus, the donations being attributed to ads, powers the machine learning that enables the advertising platform to get further donations.

Many other donation platforms enable proper attribution. For those nonprofits with more experience, it would be a factor in their choice of donation platform.

This isn’t really a support query so much, as a feature request and recommendation. I believe it should be simple to engineer.